Meet The Team: Cassidy Reynolds

Happy Tuesday! It’s that time again – “Meet The Weeva Team” and we couldn’t be more excited to introduce you to one of our most creative team members: Cassidy Reynolds. Cassidy started with us as an intern while she finished her degree and worked her way up to lead designer! She’s also our youngest employee. We are so darn proud of her. She has an incredible eye for design and is constantly working on new ideas, layouts, and styles for us. She’s also pretty unique and we love that about her. Without further delay, Cassidy’s Q&A:


What is your position at Weeva and what’s your favorite part of your job and why?

I’m the lead designer at Weeva. I love the process of turning a collection of passages and photos into a physical book full of stories and memories of our customers. Being a part of making such awesome books that bring families together feels pretty great!

At Weeva, we work a lot with pictures, stories, and memories – how has that changed your perception in terms of creating & preserving memories?

Since working at Weeva I’ve begun to emphasize the importance of recording important moments in my family and my own lives whether that be jotting down a memory in my journal or snapping a photo. It’s always an interesting thought of how I might perceive these memories in the future when I’m a whole lot older or how my children or grandchildren will react to some of the photos and stories I’ve collected.

If you could tell our customers what the best part of a Weeva book is what would that be?

The best part is holding a book that takes intangible memories and stories and puts them into a tangible physical object that you can revisit and share with others.

Pictures vs. Stories.. or both?

I really prefer stories that have accompanying photos. A photo is a great and easy way to tie a visual to the story being told.

If you could only make one Weeva book, who would it be for, about, and why?

I’d really love to make a book about my father’s mother. She is a mother of 11 kids and too many grandkids to count who’s life has always been quite exciting. Being able to have a physical representation of her 80+ years of life to share with the family and future family members would bring our overwhelmingly large family together. I would imagine her stories would span several books.

What is your favorite childhood memory?

When I was in middle school my dad and I would climb on top of our house’s roof with a big giant blanket and stargaze. We only stargazed a few times but those quiet moments on the roof are forever my most favorite.

Editor’s Note: Wow, that’s an amazing memory <3 Quiet stargazing sounds like an amazing way to connect.

Favorite pet?

My boyfriend rescued a baby opossum who’d lost her mother and when he moved in so did she! She’s definitely the cutest critter to ever exist! She REALLY loves grapefruits (while I’m working we’ll usually share one) and she super loves going on walks at the beach. We hope to become official opossum rehabilitators in the future so we can help abandoned/injured opossums and be able to release them back into the wild.

dress up oppossum
Isn’t she cute?

Editor’s Note: We’ve seen the Christmas card with her picture – she is truly the cutest thing ever! 

Tell us something unique about you?

One of my hobbies is cosplay!

weeva team, designer
She looks amazing!

Editor’s Note: She way undersold this – she is an awesome cosplayer – she makes full costumes herself and knows her stuff! And that’s pretty darn unique and creative. 

Tea or Coffee?

I’m a coffee kid who’s trying to give up coffee…

Editor’s Note: Seriously Cass, why would you even try to give up the lifeblood that keeps us going at Weeva??

Favorite Music?

I like all kinds of music but there will always be a soft spot in my heart for late 90’s early 2000’s music like Smash Mouth and Blink-182.

Favorite Books?

Growing up my favorite book was Esperanza Rising by Pam Muñoz Ryan. Currently, my favorite book is This Is How You Lose Her by Junot Díaz. But my current obsession is the Poldark series by Winston GrahamKim let me borrow the first book in the series and now I can’t put them down!

A place you’ve been and loved and a place you want to visit and why?

The Seattle area. I visited the suburban area of Seattle when I was in second grade to see my grandmother’s sister. Playing in the high sloped streets, finding enough sea glass on the beach to fill an entire soda bottle, and the cool grey skies and sea fill my heart with such a sweet feeling of nostalgia. I returned to Seattle last year to visit a friend and the memories held up… the cool dark colors of the area still make my heart happy and the vibes of both the inner city, it’s more residential areas, and even it’s parks were beyond amazing. Plus their central public library is my most favorite building in all of the United States. I hope to keep visiting Seattle… maybe even move there one day.

Favorite quote?

“Believe in the you who believes in yourself.” – Kamina, Tengen Toppa Gurren Lagann (I know I’m a super nerd quoting an anime)

Editor’s Note: And that’s why my daughter loves you haha

Speak any other languages?


Editor’s Note: We disagree – she speaks fluent Nerd and Design.

Who is/was the biggest inspiration in your life?

My mother has always been the biggest inspiration in my life. Throughout my life, she’s instilled an enormous desire to always be learning and never be afraid of change and growth. I got to witness her unrelenting drive to follow her dream of becoming a teacher even while raising 3 kids. Seeing her dedicate countless nights to her classes and the happiness that followed when she walked to stage to the never-ending excitement and dedication she now has each week she goes to work has really taught me to never give up and always give it your all.

We hope you loved learning more about Cassidy and will think about her when you start your Weeva project for someone you love!